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Have you ever wondered why the world of organic video marketing can make you feel like you're on an emotional rollercoaster?
It's not just about budgets and profits; it's more about the heart-pounding uncertainty that comes with every creative leap. Imagine putting a lot of time and effort into making a video masterpiece, only to have people respond in ways lower than you would expect.
The emotional toll can be much higher than any financial investment.
But don't worry, because the first step to mastering this emotional risk is to understand it. By embracing the emotional roller coaster that comes with organic video marketing, you give yourself the power to connect deeply with your audience, foster authenticity, and make content that moves people to their core.
In this blog post, we'll break down why these emotional highs and lows are worth it and how to navigate the rough waters of organic video marketing while keeping the integrity of your brand. So, fasten your seatbelts, because we're going to explain why organic video marketing is a journey that will tug at your heartstrings like no other marketing strategy.
Why Organic Video Marketing Is More Emotionally Risky Than Financially Risky
Organic video marketing is more emotionally risky than financially risky because of how it affects our brand, our audience, and the people who make the videos, which is us creators. Here are the reasons why:
1. Emotional Connection and Perception
Video content is a great way to connect emotionally with our audience. When we make and share a video, it usually has a specific message, tone, and story. If the content doesn't connect with our audience or is misunderstood, it can make people feel bad, which can hurt our reputation and perception of our brand.
2. Vulnerability and Authenticity
For organic video marketing to work, we often have to show that we are real and open as creators. This can mean telling personal stories, talking about hard topics, or taking a stand on social issues. It can make a strong emotional connection with the audience, but it also leaves us creators open to criticism or backlash if the message is seen as fake or wrong.
3. Audience Engagement and Feedback
This is a big one. Video content tends to get more likes, comments, and shares from people than other types of content. Positive engagement can boost morale and make people more loyal to our brand, but negative comments or backlash can make us creators feel bad. When we have to deal with trolls, hate speech, or harsh criticism, it can be hard on our emotions. And it could be really hard.
This is the one that keeps creators from starting. This overwhelming fear of getting hate comments. But, this is the reality of organic video marketing, so we have to be prepared of these things to be successful.
4. Creative Expression and Artistic Vision
Video marketing is often about being creative and telling a story. Creators like us put a lot of time, effort, and love into making videos that match our artistic vision. If the video doesn't hit home or get the positive response we were hoping for, it can be emotionally disappointing for us because we have put our own beliefs and values into it.
5. Longevity and Online Permanence
Online videos last a long time and are easy to share on different platforms. This means that any content that is sad or controversial can come back years later and still have an effect on the brand or the people who made it. This adds an emotional risk that could have long-term effects on content that was made with good intentions but later causes trouble.
6. Association with Values and Ideals
Video marketing often involves showing a brand's values, ideals, or social responsibility. If the content doesn't fit well with the audience's beliefs or if it seems inconsistent, it can make people feel disconnected emotionally and cause them to lose trust.
Final Thoughts
Video marketing can come with some financial risks, like production costs, paid promotions, etc., but the emotional risks can often have a bigger and longer-lasting effect on both the creators and the brand. This is why organic video marketing requires careful planning, research on the audience, and a deep understanding of how the video could make people feel.
FAQs
What is organic video marketing?
Organic video marketing means making videos and sharing them across different digital platforms without paying for ads. It wants to engage and connect with people by making videos that are interesting, real, and easy to share and that speak to their emotions, interests, and values. Organic video marketing doesn't pay for promotion. Instead, it depends on the content's quality, relevance, and ability to get real audience interactions.
Why organic video marketing is better than paid marketing?
People often think that organic marketing is better than paid marketing because it builds real relationships with audiences and trust through real content. It depends on the power of a good story and how well it fits with the audience's interests. This leads to more engagement and long-term loyalty to the brand. Organic marketing can also have a longer-lasting effect because it doesn't just rely on advertising budgets. It's also a cheaper way to do things in the long run.
How effective is organic video marketing?
Organic marketing can be a very effective way to build strong, long-lasting relationships with audiences, encourage authenticity, and get people to engage with your brand in a meaningful way. It depends on real content and word-of-mouth, which can lead to more brand loyalty and organic growth over time.
And that's it! Hope you enjoyed our blog post. If you are a creator and being paralyzed by your own critic, you have to read this one. Also, check out why blog posts like these are still relevant and necessary in 2023.
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